THE WELLNESS PLAN

Introducing The Wellness Plan: a consultancy which builds and advises businesses in the health, wellness, spa, and fitness industries.

The Wellness Plan was established in 2023 following founder Hugh Murphy’s 24-year career in the industry building and managing some of England’s finest spas and wellness clubs.

Supporting new businesses with laying the foundations for success and existing businesses with brand repositioning and scaling up, The Wellness Plan works with one goal in mind: achieving the best results for your business.

Whatever stage your business is at, Hugh will work closely with you – applying strategic insight and hands-on support together with his network of industry contacts – to help you create a unique and successful wellness experience.

For new businesses, it’s about bringing a vision to life, and ensuring every aspect – from layout to operational efficiency – is tailored to create a seamless and profitable wellness experience.

For established businesses, it’s about bringing a pair of fresh eyes to existing structures, processes and budgets to improve standards and maximise profitability.

Feasibility, Pre-Planning and Concept

Focusing on your vision’s purpose, aims and objectives, and assessing site layouts to develop a comprehensive wellness spa concept. Analysis includes market trends, guest profiling and competitive set analysis.

Detailed Design Assistance

Guiding you through internal room configurations, guest experience specifications, and design refinement. Involvement extends to the operational design, including cabinetry composition, computerisation and
software integration.

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Operational Considerations

As we approach launch, the focus turns to aspects like spa management, partnerships, bespoke product lines and branding. This includes website
design targeting local audiences, pre-opening marketing strategies, recruitment and training.

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“Your health is your greatest gift, never take it for granted.”

Hugh Murphy

Owner of The Wellness Plan